Sustainability - it’s the heart of what we do, and has influenced the way we operate, the products we carry and the packaging we choose to deliver our products in. As a start, these are the practices we adopt at Annette:

Reducing Packaging Waste

We choose and design our packaging with sustainability in mind. Our sheets are free from the single-use plastic pocket and the cardboard that usually accompanies store-bought bedsheets. Depending on the size of items and mode of delivery, our orders are mostly packed and delivered in chic and sturdy jute bags, which we encourage our customers to bring on their grocery runs to cut down on use of plastic bags, or in compostable mailers.

Reusing and Recycling

As a business, we actively weave in the habit of reusing and recycling into our practices. For example, we choose to print most of our product tags and cards on recycled paper, and are always exploring ways to reuse materials. One initiative we started at Annette is to incentivise the return of French linen swatches ordered by customers. The fabric swatches are fully refundable upon return and this return process is also free. These can then be reused and passed on to the next person who requests for them.

Choice of Products

To the extent possible, we design and source for products made entirely of natural materials. We acknowledge that this may not be possible all the time and if a product contains synthetic materials, we ensure that we keep the percentage to a minimum. Transparency is key to us so you’ll find the product make up on each of the relevant product page.

Focusing on Quality and Longevity

Quality is paramount to us and we aim to design and curate products which we believe can stand the test of time. We also consciously opt for timeless designs that will last you season after season instead of succumbing to trends. With these, we hope to reduce the throwaway culture that has become increasingly prevalent in our society.

Journey With Us

We are far from perfect and there is definitely a lot more that can be done, but as with all journeys, there's always a beginning. We recognise that collective efforts are required to preserve our environment, so we are constantly looking at ways to inspire and encourage each one of you to join us on this journey. We believe education and information is key so join our mailing list or visit our journal where we share our ideas on how we can walk gently on this planet.