Brand Philosophy

Annette is a Singapore based lifestyle and bedding brand, born out of our love for all things beautiful, especially beautifully and mindfully furnished homes.

By bringing you a range of beautiful and thoughtfully designed home essentials, we envision to create cosy homes with lovely spaces that you can look forward to returning to after a long day. Our lifestyle products have also been designed and created by us with the aim of encouraging you to slow down and to savour the little moments in life. 

Beyond aesthetics, we care for our environment as a business and as individuals. Therefore, it is important to us that our brand is guided by our desire to be kinder to our planet. Read about our efforts to incorporate sustainability with Annette here.

Above all, we aspire to create homes with grace. After all, "Annette" means "Grace" in Hebrew. We envisage every home to be one that is beautiful from the inside out.